Violet Cleanse
Purple Amethyst & Freshwater Pearls
A necklace created for the woman who seeks serenity, balance, and the gentle power of release. Purple Amethyst, the stone of purification and clarity, calms the mind, eases emotional tension, and cleanses the spirit from negativity. Paired with delicate freshwater pearls — symbols of wisdom and grace — its energy is anchored in softness, purity, and timeless beauty.
Wearing this necklace is said to restore inner calm, clear away what no longer serves you, and remind you that true peace begins with a heart cleansed and renewed.
The craft of Luna
Handmade with cultured pearls and purple amethyst gemstones, this necklace measures 38 cm with a 5 cm extender and is finished with a rhodium plated clasp. Every detail is chosen with intention – jewellery that carries meaning, not just beauty.
Because Luna works with natural cultured pearls and crystals, each necklace is unique. Their subtle variations and small irregularities hold their own vibration and magic – a reminder that no two women, and no two journeys, are ever the same.
Handcrafted with intuition. Your energy is one of a kind — your jewelry should be too.
Caring for your Luna piece
Every crystal holds energy – just like you. To keep your Luna piece at its highest vibration, give it a simple daily ritual of cleansing.
Rest your jewellery on a selenite board to recharge, or let the gentle smoke of palo santo drift around it, clearing away the energies it has absorbed throughout the day. This ritual is more than care – it’s a moment of balance, a breath of renewal, and a way to keep your Luna glowing with intention.
Treat it with care: let no perfume touch it directly, keep it safe from water and harsh chemicals, and when it rests, place it in its pouch so it may dream in silence until it adorns you again.
















Moonheart 